I have to do a lot of things at once during a call.
I'm constantly typing notes, for instance: pretty much everything I say, everything the customer says, and everything either of us does, has to be noted, sometimes in a very specific format.
I'm also usually looking things up online pretty constantly: customer account info (via a sluggish and user-unfriendly web database), past work provided for the customer (via a different sluggish and user-unfriendly web database), problem-solving suggestions (via Google, or via any of several internal web resources, each slow to respond).
I'm also constantly checking an instant-messaging service, which has my coworkers' banter, supervisors' instructions, etc. If I need help, I may be typing into that instant-messaging service, and trying to ask questions (in the correct format) and hopefully to get them answered.
During this time, I have to try to talk to the customer and guide them through whatever they're doing, without them knowing that I'm doing anything else. I pride myself on doing a good job with this, and work really hard to be attentive to the customer.
So it's a bad sign, at the end of a successful call, when I've felt particular rapport and connection with a customer, when she says, "Are you multitasking? because you seem distracted."
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